NovoPayment, Latin America’s leading fintech firm and a frontrunner in enabling payments and financial services innovation throughout the Americas, today announced the availability of Facebook Messenger integration within its platform, allowing their clients — including banks, financial institutions, retailers, and travel organizations — to quickly deploy engaging applications and services on the popular social network.
According to the company, their new Messenger bot capabilities will allow its clients’ end users to perform automated functions, such as opening accounts, checking balances and transaction histories, making peer-to-peer (P2P) payments, watching tutorial videos and having common help questions answered, within the user-friendly Facebook Messenger app. Organizations working with NovoPayment will now be able to offer a new set of transactional experiences to their customers all while ensuring privacy, security, and compliance.
“By working with Facebook, we’re helping our clients to quickly configure and deploy their own Messenger bots, and are able to accelerate innovation and generate new transaction streams with limited intrusion, creating differentiated and engaging experiences for mobile users across demographic segments,” said NovoPayment’s CEO, Anabel Perez.
Facebook Messenger has grown rapidly since its launch two years ago, reaching one billion users earlier this year, facilitating multiple transactions without sending users to an external website or alternate service delivery channel. In addition, bots support voice-to-text, deliver news and content, updates, confirm reservations, and send receipts, driving personalized, scaled customer experiences.