“62%” of Mexico City HR Directors Unaware of Rules on Food Benefits

June 6, 2011

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NovoPayment, Latin America’s leading prepaid program manager and service provider, announced the results of a study that reveals the need to inform Mexican companies of the benefits of recent legislation designed to promote food benefits for workers, and identifies opportunities for electronic benefits transfer (EBT) programs based on network branded prepaid.

The study, commissioned by NovoPayment subsidiary Tebca and conducted by TNS Research International, surveyed human resource professionals in greater Mexico City regarding their awareness of key aspects of the Nutritional Assistance Law (LAAT by its Spanish acronym), the penetration of food vouchers in their companies, processes for administering existing programs and satisfaction.

The study indicated that 62% of those surveyed had never heard of the new law. Among those respondents who knew of the law, 66% did not know that the LAAT provided fiscal benefits to companies, and 88% were unaware whether the food support benefits could be delivered in cash (they cannot).

“There is a significant opportunity to inform companies about the fiscal benefits of the LAAT and the impact that modern payment systems can have on their organizations,” said Anabel Perez, President and CEO of NovoPayment. “With network branded prepaid cards, companies can easily and securely administer benefits and other payments, and employees can have the freedom to choose among nearly 500,000 points of sale nationally,” she added.

The findings also highlight opportunities to differentiate prepaid food and meal programs from older, more established alternatives such as paper vouchers through improved processes, greater convenience, cost efficiency and security.

Tebca Mexico launched Bonus Alimentación® MasterCard, the country’s first network branded prepaid EBT program, in 2010. The program is designed to assist public and private organizations in distributing food and meal benefits to their employees. By 2017, prepaid products in the food voucher category in Mexico are estimated to represent a business opportunity of US$ 8 billion in transactions.

NovoPayment provides prepaid solutions and services in Latin America through its subsidiaries Tebca and Servitebca. Tebca provides food benefits via branded prepaid payment solutions through the Bonus Alimentación® and Provis® Alimentación card brands. Servitebca provides an array of other prepaid solutions targeting businesses, government organizations and consumers, including Plata® Compras, Plata® Gasolina, Plata® Clásica and Plata® Gift.

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