Miami-based NovoPayment, Latin America’s premier prepaid program manager and service provider, and its subsidiary Servitebca® Mexico were honored at the 5th Annual Paybefore Awards in Orlando on Monday, taking Best in Category for their Plata Promociones program as well as the 2011 Industry Achievement Award for its CEO, Anabel Perez.
Plata Promociones won in the category Best Corporate-Funded Prepaid Incentive, Reward, Rebate or Loyalty Program. The Paybefore Industry Achievement Award is given to the individual who has made the most significant contribution to the success and progress of the prepaid industry during the past year or over many years. The awards are the company’s fifth and sixth Paybefore Awards, respectively.
Now in their fifth year, the Paybefore Awards are the most prestigious recognition of excellence in the worldwide prepaid and stored value card industry. The awards are presented annually at Prepaid Expo USA by Paybefore, the leading source of industry information for the global prepaid community.
“NovoPayment and Servitebca Mexico have distinguished themselves in a tough field of competition,” said Marilyn Bochicchio, master of ceremonies for the Paybefore Awards and one of five expert judges for this year’s awards. “We are also proud to recognize Anabel’s contributions. She’s been a tireless advocate on behalf of the industry and financial inclusion, and serves a mentor to a new generation of professionals,” she said.
Plata Promociones MasterCard® (Plata Promotions in Spanish), part of the company’s suite of corporate prepaid solutions, is a branded, turnkey program designed to help marketers of consumer and electronic goods execute contests, sweepstakes and other promotional initiatives in Latin America, using branded prepaid cards. The program streamlines the often difficult and costly process of delivering prizes to Latin American consumers.
Anabel Perez is President and CEO of NovoPayment and oversees the development and operation of end-to-end prepaid programs in partnership with financial institutions, mobile operators, utilities, government agencies, retailers, microlenders and consumer goods and services companies. Since co-founding the company in 2004, she has directed its expansion to include operations in five countries, and today NovoPayment has the largest branded prepaid portfolio in Latin America of any non-bank.